Construction Company Template
Every construction company worth its salt need a proper way to highlight their skills, previous works and testimonials. A website is one such place! Other places could be social media. That, however, does come with several drawbacks if you want a lasting presence on the web. Now, I’m not saying you should ditch social media and just build your website! However, a website might give a more serious impression to potential customers, especially with a proper construction company template.
Anyway, we’re not here to talk about pros and cons of a website vs. social media presence. We’re here to talk about how to construct a website for a construction company. Which are the main parts of the front page? What are most customers expecting to see? What are the selling points?
Want to see the finished result? Check out the template here!
The Hero Section of Your Construction Company Template
The most important part of any modern website is that its purpose should be clear instantly. A lot of websites use a Hero section for that purpose. That is essentially a section that covers the entirety of the landing page’s landing part. For a construction company this might be a discreet transparent header and a large image or even video covering the entire width and height of the section.
For those linguistically latent in the language of the Old Norse, the text reads something like this: “Bob the Builder AB - Realises your vision, builds your future”.
This image normally has a darker overlay to make text easier to read. On top of the overlay we place a headline or a tagline to catch the viewers interest. This will let them know what the website is about. Underneath that is a good place for a CTA (Call To Action) button that takes the viewer to somewhere they immediately can get what they want.
For a construction, though, they might want to let the customer know exactly where and how to reach them. They might even want their number immediately accessible on the hero section. Make sure to put all the contact information the customer need in the spotlight so as not to loose the customer!
The Services
Even though the customer by now should be on the clear as to what type of company this is, it might still need some clarification!
This next section is the perfect place to, very briefly, tell the potential customer what services they can get from you. A nice list with simple icons will do the trick to display your services! Don’t overdo it, though, as it might scare them off. Keep the list general and concise.
This is an example that, even if it’s in Swedish, might give you a good idea what services the company will provide.
For those not fluent in the language of the best Nords, here’s an explanation starting top left: Bathroom renovation, Tiling, Carpentry/Woodworking, Roof work, Kitchen renovation, Foundation work.
The list should be extensive enough, but not too wide and general!
Big A** Quote
So, by now they know a little something about you and your company from the hero section. They also know what services, in general, you provide from the service section. Now, it’s time to tell them, very briefly, with your top customer testimonial, what your customers think about you.
In this example, I’ve just taken the best testimonial from a customer who agreed to have their portrait shown next to it. This is then displayed in big writing in an elegant way with a picture of a very happy nice looking lady!
Previous work
Now that they’ve seen the happy lady they’re more inclined to see your previous work and projects in a more positive light. Now it’s time to bring out the big guns: Your previous work!
Start off with showcasing two different types of projects that is among the list previously mentioned. The pictures should be that off the finished product, preferably including one or two of your workers. At the very least, make sure your logos or company information is shown in the image so there’s no doubt whether if it’s stock photos or the real deal.
It’s also a great idea to make the images into links to a blog post about the very project. Also, add a button or a link below with text like: ‘More projects’.
More Testimonials
If they’re still here by now, they’re definately interested in you and your company and what you can do for them. Make sure to let your old customers speak directly to your new customers by adding more testimonials. Try to make sure to add images like those in the image below as it adds quite a lot of weight to the testimonial.
For those hampered in the language of the Viking descendants, these are just short quotes about different services that have been provided to them by the company.
Very simple, yet extremely effective!
Call To Action
Quickly! Hook them before they loose interest!
Yes, now is the time to make sure they give you some means of showing their interest in hiring you for the job they have in mind. Make sure to add a form, in which they can provide you with the information you need to give them an offer on the project. It’s a great idea to write out the phone number and email in text as well in this section.
The Construction Company Template-Form
Make sure to keep the form simple and as short as possible to make sure the viewer doesn’t loose interest. You still need to gather the right type of information so as to be able to give the customer a valid offer on first contact.
I’d suggest something like below. It has fields for name, phone, email, subject, message and a multiple choice-list where the customer can choose a broad subject. This is helpful if he doesn’t want to explain in writing but you still want some info about the job!
The Blog Feed, an Important Part of Construction Company Template
If you’re working in construction and maintenance, why on earth would you want to write a blog?!
It’s quite simple: To show off your knowledge and skill to entice people to hire you for their projects.
I speak to a lot of people working in construction and their customers and one thing that comes up all the time is the need for contact after the job is done. The workers complain they want to leave a project behind once it’s done and paid for, which is quite reasonable. The customer, on the other hand, often have questions about maintenance of the new material, questions about certain installation procedures, materials, etc. This can be extremely taxing on a small company, both time wise and patience wise.
Why not take all of those little questions you get from customers and make blog post about it. It can be just a few sentences long, or it can be a 5000 word essay about a plumbing choice. It doesn’t matter, just put it in writing on your website.
This will do two things:
-
Up your SEO (Search Engine Optimisation) game and attract even more people to your website.
-
Give you an archive of answers to questions your future customers most certainly will have.
Normal Customer-Contractor Exchange
Just consider the following:
Customer: “You installed this new countertop for me last month and now there are black spots along the silicon strip against the wall. What do?”
You: sigh “Okay, here’s what you’ll do…[long explanation on how to remove black mould from areas exposed to moisture, and how to prevent it in the future]
Customer: “But, shouldn’t YOU come here and change the silicon for me, after all it didn’t last very long?”
You: “You see, this falls under normal maintenance. You should do this to prevent it from appearing in the future: [another long explanation].
That’s no fun to deal with, for the customer, or you. Instead, write a blog post on how to maintain a new countertop and how to deal with black mould infested silicone. After each job you do where you install countertops for a customer, send them an email with links to relevant blog posts and tell them there’s more on your website. They will be immensely thankful for the extra service and be sure to send your blog posts to any friends or family who have the same question about countertops and mould.
For those with diminished dialectics in the twisted tongue of the snowy servants of Sweden, these are blog posts with titles such as “How to maintain your new roof”, “7 signs your bathroom needs a renovation”, and “How to maintain a stone countertop”.
Thank you for your patience! I hope you found some useful information about constructing your own Construction Company Template.